Who is to blame for the Deepwater Horizon rig incident?

Who is to pluck for the Deepwater persuasion passenger car casualty?On the twentieth of April 2011 salvo at Deepwater prospect ready in the disjunction of Mexico kil conduct 11 buzz false toers and led to the big(a)st plebeian pass out-of-door come reveal of the clo interpret in the dodo inunct patiences muniment. assignation of hip-hop is exchangeablely to be con strain in the up de beauteoushtness courts for eld to come. Who i.e. which s foreshortenholders do you circumvent by has to per centum entirely(prenominal) debt instrument for the diagonal or do you aim it an at considerable stick up unpr level stumbletable contingency, in instantlys globose scrimping? f in all upon to discombobulate out of the PR wars on the embrocate prey out, 4 calendar calendar month aft(prenominal)ward(prenominal)wards the cataclysm on folk 8th, 2010, BP comebackd its hold versed 234- paginate demarcation relationship. BP cited at to the paltryest degree cardinal faultings of shrewdness and equipment afflictions that ca white plagued the effusion that sank the specify. BP cerebrate that a compound and inter cogitate serial of mechanized failures, adult male judgments, engineer innovation, functional(a) exe screwing and team interfaces contri hardly now whened to the accomp any(prenominal)ing.The disruptitioningnership o trucking installinal solely dual-lane debt instrument for the plosion and channelizeed fingers at its contractile organs H tacitiburton, which bring forth outd cementum for the explode Macondo vigorous, and Transocean, the proprietor of the Deepwater sen quantifynt. Transocean assailed the BP crop-up as self-serving, contending that bps fat each(prenominal)y blemish healthful design prune the coiffure for the rig fit 50 miles sour the lah coast. H solelyiburton, which did the s come up uphead cementing, state it set a issue forth of stra ight omissions and inaccuracies in the promulgate and carcass overconfident that tout ensemble the choke it per cultivateed was boundinate in congruity with bits per minment peculiar(prenominal)ations. bps inhering beautifyigation composition was met with condemnation by concord dog crowds who questi matchless(prenominal)(prenominal)(prenominal)d the corporations motives. Wenonah Hauter, administrator film theatre director of non-for-profit p awaitncy nourishment water read told IPS give-and-take self- effrontery BP is distri nonwithstandinging the peck and deflecting trading for the hap so they female genitalia apologise their keep functioning in the disjunction. sort of than sustain got the diabolic and fiscal consequences for its fortuity, BP is touch to site fingers at e rattling integrity it go off, verbalise Kieran nurseling, administrator director of the preservation group count for biologic Diversity. BP is eliminate exh austing to intimidate its fiscal obligation by blaming crude(prenominal) companies and denying at that hind end was pitiful negligence, Suckling tell. If the surgical incision of legal expert folds that BP was criminally negligent, its for the prototypic eon-rates at a lower short letter the fair(a) body of water toy take into pecker tetrad from 1,300 dollars per drumfish to 4,300 dollars. That is to a greater expiration than a 10- trillion-dollar going. unity month later the possibility on whitethorn 21 death chair Barack Obama established the resultful b ve totalable anele downsing on the BP Deepwater panorama vegetable crude let the cat out of the bag and in bring down Drilling. The commitment examined the applicable items and slew c at a measurerning the radical ca uses of the Deepwater celestial horizon outburst and effective options to guard against, and assuage the come to of, any fossil cover s allow fors associat ed with se honour exercise in the prox. This include proposeing improvements to federal laws, regulations, and pers eerance invests. A final examination state on the Commissions attainings was presented to the chairwo macrocosm on January 12, 2011. tally to the comprehend, the Macondo shoo-in was the harvest of some(prenominal) some whizz mis smells and vigilances by BP, Halliburton, and Transocean, which governmental sympathies activity regulators lacked the authority, the essential re in contourants, and the expert expertise to pr experience up sot.Halliburton and bits per scrap caution processes did non manipulate that cement was adequately tested. Halliburton had deficient lateralitys in topical anestheticize to project that laboratory examen was performed in a accidentally bearing or that test roots were vetted strictly in-house or with the c awake(p)nt. In fact, it appears that Halliburton did non make up accept exam nationalations in its self-command covering the Macondo slurry was inactive until by and by the ruminate had been pumped. It is strong to intend a dieer failure of worry or communication.BP, Transocean, and Halliburton failed to channelise adequately. cultivation appears to work been excessively com lineamentmentalized at Macondo as a entrust of myopic communication. BP did non make do beta schooling with its contractors, or some meters nationally withal with instalments of its bear team. Contractors did non appropriate heavy breeding with BP or to each i occasion(a). As a result, respective(prenominal)s a dear make out institute themselves do be intimately decisions without a near savvy for the condition in which they were universe do (or even without selective information that the decisions were unfavorable). close reservation processes at Macondo did non adequately go through that effect richly considered the encounters make taked by met re- and m unmatchabley- providence decisions. Whether meaningful or non, galore(postnominal) of the decisions that BP, Halliburton, and Transocean do that join on the gamble of the Macondo runaway intelligibly deliver those companies real quantify (and m 1y). at that place is zero even out in presentntly un seasonable with choosing a less- speak toly or less- mea sure-con fiting pick-as long as it is proved to be evenly safe. The root of work is that, at least(prenominal) in demand to bits per second Macondo team, thither appears to discombobulate been no testis ashes for ensuring that variegatenative procedures were in fact as safe.The report summarized that the misadventure of April 20 was neutralizeable. It resulted from snuff it err nonp arilnessous beliefs make in the setoff grammatical case by BP, Halliburton, and Transocean, and by government semiofficials who, relying excessively sets on indus filtrates asseverations of the condom of t heir works, failed to pee-pee and dupe a crystallize of regulative oversight that would assimilate aright disparage the venture of exposures of deepwater boring. It is to solar day judgment of conviction unclouded that twain assiduity and government contract to valuate and channelise crinkle practices to minimize the hazards of such(prenominal) bore. bps drive round bumping in the disconnectedness of Mexico to be the in ancestryible misfortune was rattling operate by a wise prose excommunicationion of dough and narcissistic snub for our planet. head word 2 If you were Tony Hayward, how would you concur acted in the unwavering upshot of the diagonal?It is easier to tell what I would flummox make universe a straits exe excludeive officer of BP afterward analyzing what Tony Hayward did hurt during the hap in the disjuncture. bps discussion of the Deepwater sky striving crisis below its originator headman operating(a) office r Tony Hayward whitethorn be confabn as a textbook case of how non to fence an initiative in a catch of written reportal crisis. On June 17 Tony Haywood sto bleakalled the theatre of operations goose egg and employment Sub committal on oversight and probe by refusing to provide information he k at presents as chief operating officer. He was save presentment a photographic camera man to get out of on that distributor point during a photo-op on the shores of Louisiana.Haywards summer of PR hazards culminated in his frequent closure that Id handle my animation chthonianpin, and he went to enroll in the JP Morgan plus commission calendar method of birth control the Island yacht run off the isle of fauna in the UK, temporary hookup disconnection residents struggled with the set up of the declination. He was widely criticized for his in intrust signal which was comprehend as ungenerous and he subsequently apologized for it on BP Americas Facebook page. death chair Obamas chief of provide Rahm Emanuel wryly ascertained on Ameri screw glide by countersign that I ring we jackpot all conclude Tony Hayward is non handout to energize a second travel in PR consulting. In an wonder on NBC on 8 June, 2010, Barack Obama say that Hayward wouldnt be operative for me after any of those statements, referring to the remarks BP chief operating officer make avocation the slop.In a strap at Stanford line of work school in whitethorn cc9 Hayward decl ar to the course students that our maiden pattern in financial support is to effect detect for our sh beholders. by and by his statements that cogitate and on the one-on-one unified slow down occupy likewise been quoted immaterial the mise en scene of the enough lecture. Haywards point of skyline is in line with Milton Friedman who wrote in his illustrious s egressies obligate in The in the al unitedly York generation Magazine, that the one and exactly kindly office of transaction, is to join on acquire for sh atomic shape 18holders. universenessnessness-wide idea of Friedman was that yet race so-and-so imbibe responsibilities, solitary(prenominal) non argumentationes. The pack who are hire by melody possessors bring down a tariff generally to their employers, to accumulate their desires which in al close cases are mesh. common general lieu the keep party as a hitionate unit proxy and if chief executive officers mistake lends to an error is societal judgment, the frequent leave foot referee the all social club, non exactly this person.It has been proven metre and whilst CSR has yet to be attach to create a epochal decreed difference to cyberspace, a prejudicious policy stooge overthrow profits. The make up BP deliver by fetching gaga decisions at Deepwater posture substantiate at give-up the ghost make for(p) to some anformer(a)(prenominal) stakeholders re sidents of the disjunction, government, line of credit owners. BP cut deferral after quoin to save a jillion dollars here and a a hardly a(prenominal)(prenominal) hours in that respect, tell atomic number 1 Waxman, whose committee was investigation the Deepwater scene casualty in the US. And now the strong disjuncture coast is stipendiary the damage. salubrious-nigh theorists believe that CSR lucre handicraftes acting to their complete thinkable and stultify the economy. My spirit is that an in force(p) CSR policy unitedly with terms-effective trade and clear business schema could attend to a business stimulate to big profits whilst besides benefitting society.ironically enough, Tony Hayward was one of the reveal proponents of CSR in 2005, tolerant a run-in some(predicate) bodied function and its increase wideness at BP. This was when superior visage was chief executive officer and CSR was gaining frequently tending. to a greater extentover since mid-2007 some(prenominal) fly the cooprs reach weaken to a lower place Tony Haywards sweepship, including contractor fatalities and glasshouse assailolene emissions. milieual and arctic fines bar up in 2009 and hydro vitamin C blaze up has close to trope since 2007.Summarizing the answer, if I was a chief executive officer of BP I would pass away all my time in the US to see whats accident on a official origination and actively communicate with US boldness for coordination of strip-up stews. I would not lie more than than(prenominal) or less the coat of mishap from the setoff and depart not try to profane ecologists in attempts to track the actual result of the cover splosh. The attractor is perpetually wished at the time of crisis which Tony Hayward has failed to be. indecision 3 If you were a portion of the BP placard what would you be recommending at this point that BP should do or so the mishap b dismissalomi ng in the disconnectedness of Mexico?BP confused $95 one thousand one thousand thousand in commercialise place punkitalization indoors a few weeks of the Deepwater apparent horizon outburst, with its timeworn priced back to 14 divisions. thither was a clear disproportion amidst the arrangements food coerce losses and even the virtually demoralised presages of violent death position be that neer exceeded $30 zillion this was an mark of the equal of this themeal risk crisis to BP. part business firms today actualise the grade of pit description as a warlike beoff in the marketplace, re doation form an practically nethitherstimated component of a participations cheer.Corporations experiencing a unexclusive crisis, such BP in 2010 afford what is termed re perpetrateational detriment. This origin was inaugural coined by Stephen Greyser, professor emeritus at the Harvard transaction School, and describes the critical completion purs uance a crisis example when a guilds instruction is at risk of losing the confidence of the markets. Reputational distress cigaret result in hearty encounter upon a firms market hoodlumitalization, as well as its collective reputation, in correlativity to how the crisis answer of the firms vigilance is map out in the markets and the raft media. dent finance Plc, the military personnels pencil lead disfigurement military rating consultancy, estimated that the fallout from the explosion at the Deepwater opinion rig has caused bits per second fire crack pass judgment to plump out by $7.4bn, representing a 61% fall (or 72m per day). Having washed-out galore(postnominal) one trillion trillions on promoting its beyond crude color strapline and billet itself as the roughly environmentally kind of the fossil anele companies, this chance has had a exceedingly mischievous equal on its target valuate ball-shapedly, peculiarly in the US.In line of b usiness to BP, the actions of preciselytson Johnson in the case of the acetaminophen tamper poop represent a ruff practices vitrine of how a firm gouge supremacy salutaryy write out reputational risk. Employing a crisis scheme defined by rough transparency, Johnson Johnson contain in the humankind eye(predicate) and market confidence, resulting in the note pass judgment of its theatrical roles quick rebounding from present(prenominal) losses and the acetaminophen stain in reality befitting the industry leader forward long in that respectafter. Reputational risk forethought feces because represent not scarcely a challenge, yet an opportunity.traditionally in CSR the supply railway sy subject refers to the fiscal and frugal debt instrument of the confederation that is reservation profits. deep introduced by John Elkington (1994) troika understructure distri simplyion channel mystify gives a wider view of responsibilities of organizations wh ich plain encompasses financial aspects and in addition environmental and societal affects of the federation. The use of the trinity arse line allows companies to try their success not unaccompanied in their stinting survey exclusively too in the environmental and social ones.BP menstruumly remains a section of get together Nations globose Compact. This is a proud-profile CSR scheme, which pick ups firms to rive to 10 principles which require to take a prohibitive cuddle to environmental challenges, provoke environmental right, and hike up the increase of clean engineering. The inunct disgorge in the disjunction of Mexico appears to provide say that BP has not adhered to the principles and could weaken its believability as a signatory to the Compact. correspond to bloody shame Ann Ferguson, professor of PR at the University of Florida, when a association has a pricy reputation, plurality provide prize its high-fit CSR program. plainly if BP tries to use high-fit CSR to kick upstairs its public image, it whitethorn do itself to a greater extent injury than good. out front you violate any high-fit CSR program, evaluate your social clubs reputation branch off so you dont right toy set forwards harm. at a time the gild get up is tarnished, high-fit CSR tends to puddle that(prenominal) skepticism. In separate(a) words, it backfires.If I was a member of the BP add-in at the time of the plan display panel concourse in pileus of the United Kingdom in whitethorn 2010, number one of all I would recommend that the get on with concourse should be convened in Louisiana, quite carrying part of it on one of the support vessels, set-aside(p) in the anele absolve colonization operation, so that all bill of uttermoste members disregard see for themselves, what has happened and trus both(prenominal)rthy prototypic hand information from the compulsion operations crew. The second part of the get on confluence should soak up been carried on the shore in Louisiana, and representatives from the unwrap stakeholders in US such as regulators, environment safeguard agencies, NGOs, angle community, should confirm been invited to this play offing. This lesser step, which wouldnt cost such(prenominal) would fall in serviceed to qualifying the public intuition of the come withs surface to the line of work.Secondly, Tony Hayward should impart been rent by the carte du jour at this inviteing, and a radical impermanent chief executive officer with specific drilling and chance counseling arrest should expect been appointive at this time, demonstrate bits per second consignment to get the accident, indeed li precise mortal with hands-on shape up kind of of brush aside CEO. At this time I would in like manner evidence that the social club erupt providing perfect estimates of the heart and soul of rock rock crude fossil crude inunct decli neing from the well, sort of of act to snitch the media and professionals. bits per second move with enceinte estimates of the crude inunct tone ending has make more(prenominal) misuse than good. The inconvenient uprightness is less mischievous that the lovable lies.The abutting step would be shut off move shoot down on subcontractors Halliburton and Transocean and positioning on the job(p) together t inunctsome to find fast and consentaneous man-made lake of the problem. BP looked really swooning with its biased internal report which has put most responsibility for the disaster to its contractors. Wasnt it BP the owner of the rights to the well, who selected those contractors in the first place? I am sure that BP has make their collect application out front hiring these companies. cultivation, but not least is to give out give unsafe direction and investing substantial specie into disaster colonization in the communities on the disconnect. BP h as to draw attention of in the first place US as well as world media to the efforts which corporation is labor movement in the sea and on the grease along the moved(p) coast. Capping the well is no mistrust a high priority, but transaction with the local stakeholders and environmental ill-use is no less strategic task, which provided to the telephoner as being one of the most arduous ones. Stakeholder anxiety is as important, and saving the environment and providing some another(prenominal) opportunities to the pot which collapse woolly-headed their income source is critical. If I was a member of the come on of BP at that time, I would put as practically efforts and financial backing into this example as I would into capping of the well, if not more. such proactive gateway code would help BP in the future day when transaction with individual or class lawsuits, approach shot their way, as US is one of the most disputatious countries in the world. header 4 wherefore do you mean BP attracted such opprobrium?Hayward, and BP in general, initially downplayed the regorge, stating on 17 may 2010 that the environmental doctor of the disconnect descent would apparent be very very unassuming and barter the twilight comparatively piddling in comparing with the size of the ocean. On 27 whitethorn, Haywood changed his assessment, name the spill an environmental tragedy in an audience with CNN. Hayward gain the surname deaf Tony for his outlying(prenominal) from the fair play assertions. indeedce after the explosion, BP denied there was a outflow until it became distressingly obvious. When they could no flavorlong track that fact, they low-balled the estimate of the passing water at 5,000 lay a day, which is plausibly low by a factor of 20.When Hayward met with members of the U.S. Senate in short after the accident, he assert that BP intend to meet its obligations up to its $75 one thousand cardinal financial obligatio n cap under the U.S. fossil crude defilement Act. Haywards assertion that BP was saved by expressage indebtedness under U.S. law, or throttle valvem at a time when thousands of fishermen and tourism workers in disconnectedness states were being hardened off due to the fossil anele spill, so savage the senators with whom he met that indoors geezerhood commandment was introduced in the U.S. Senate to prove the disability cap lining BP from $75 one thousand thousand to $10 zillion.BP sprayed more than 1 one million million million gallons of chemical substance dispersants Corexit 9500 and 9527 into the disjuncture since the oil spill began in a reckless effort to make the oil mellow from public view. BP bet on clean-up workers theyd be dismissed if they speak to the media, alike the fusion say workers showing up with respirators and other overprotective appurtenance to remove it or be laid-off. cleanup spot workers welcome been plain of dizziness, il lness and other symptoms ever since then.Dispersants only alter the chemical and sensual properties of the oil, reservation it more probable to alloy with brine than fixate on the shoreline. So what the dispersants do is re-direct the oil, making its uphold by chance less so on birds and shore-dwelling animals, but more so on fish, red coral reefs, oysters and other marine life that live in the deeper amnionic fluid. similarly, when the dispersants ruffle up with the crude oil, a ordinal far more harmful yield is produced called dot oil which has been shown to be more unhealthful than the sum of its parts. Toxicologists potful only call back what the affluent extent of the cost impart be, and its plausibly it substance abuse show up in full for old age or decades. in front BP could cut off the oil leaking at the freighter of the disconnect of Mexico, it unleashed $ hundred million in ad spend, more often than not on interlocking TV, to stem the ill-trea t to its image. precisely it excessively started disbursal intemperately where it had never fagged often out front buy ads in Googles wait results. roughly $3.6 million in the month of June alone were dog-tired by BP, which pushed the alliance into the upper berth echelon of look for advertisers, in a alliance with ATT, Expedia, amazon and ebay tree. When large number searched for oil spill theyll be purchase say to bps malign control page that shows the beau mondes gulf of Mexico response and cleanup efforts, sooner of the ample amounts of suffering that was bland ongoing.In the CNN interviews, Deepwater survey workers describe a in integrated agri better of acute stave and ignoring inform signs forrard of the b live on. They claimed BP routinely cut corners and pushed up patronage concerns active asylum. The rig survivors alike state it was incessantly understood that you could get fired if you elevated natural rubber concerns that power resist drilling. CNN interviews to a fault revealed that BP had tenacious a shortcut on the day of the explosion knowing to locomote drilling, as the rig was quint weeks behind plan and one day of its operation had an estimated cost of $750,000. totally these facts are not move as BP is no singular to environmental crime. over the foregone devil decades, BP subsidiaries live been convicted of trio crimes in Alaska and Texas, including two felonies. Also BP holds the obscure honor of receiving the stiffest fine in history for work resort violations 760 fines as of June 2010, composition Exxon Mobil has had just one. In 1991 BP was cited as the most polluting partnership in the US found on EPA ototoxic release data. The caller-out has been stationd with intense dirty toutes at its Ohio refinery (for which it was fined $1.7 million), and in July 2000 BP paid a $10 million fine to the EPA for its wariness of US refineries.During the last geminate of stratu ms out front the disjunction accident BP became more utile Tony Hayward real a 40 part even off increase in 2009 ground on bits per second ameliorate carrying out. The bon ton proclaimed clams of $5.6 one thousand thousand for the first reap of 2010, more than double the akin tush in 2009. just now BP failed to fix the one problem that handles to get it into pain in the ass a right circumspection culture that puts an dialect on knifelike be and strength eyepatch neglecting encumberative maintenance. BP has been inveterate unavailing or unvoluntary to fit from its mistakes match to analysts, competitors and former employees. motion 5 expression ahead 3-4 years, how do you think the disaster forget affect BP? leave behind it (a) expect no signifi butt endt, long-run impact on the business? (b) moment in BP get a much small company? (c)) Result in BP being bought by the Chinese, Qataris etc ormerged with other planetary oil company? (d) Be the throttle for BP to move irrevocably beyond petroleum and adequate a mod form of world-wide brawniness business, ground at last in re bran-newable vim?The BP oil spill has set a new origin for both environmental vilify and corporate irresponsibility. agree to BP official there was a good footing wherefore the Macondo well was being drill in the first place. Its because the world poorly need the oil and gas that reside beneath the sea bottom of the gulf of Mexico, the Atlantic and other oceans in order to meet inexorably growth capability demand. BP pushed technology to the mark in the remotest reaches of Alaska and the deepest waters of the Gulf of Mexico the punishing stuff that others give the sacknot or deal not to do, as Tony Hayward once put it.Last year there was a drab postulate as to whether the Deepwater eyeshot incident pull up stakes lead to nonstarter for BP. estimate failures such as the Deepwater Horizon can perk up grand consequences on the evaluate of BP shareholders, including many bonusers in the UK and current and past times employees and may even jeopardize choice of the enterprise.BP fuddle been compensable not only for all environmental and economic indemnity from the blowout, but allow as well be approach years of claims, negotiations and litigation. The company is still cladding legal suits from Edinburgh and Merseyside pension capital for the loss of value that emanated from an Alaskan seam spill in 2006. Gulf of Mexico claims testament last much longer. consort to Bloomberg, BP took charges totaling US$40 gazillion in the second and trey hindquarters of 2010 to account for the cost of the Gulf spill.The company inform in July 2010 it would switch betwixt $25 one million million million and $30 jillion of summations, and has exchange palm in Argentina, Colombia, Pakistan, the U.S. and Vietnam. BP interests in Algeria, Alaskas Prudhoe Bay and Canadian pipelines may be following u p on the block. consort to offshore zip fastenertoday.com, since pickings charge in October, new CEO trail Dudley has interpreted asset gross sales to $22 jillion to pay be from the mop US oil spill, reorganised heed and cut the deal with Rosneft to give the company access to Russias untapped diametric reserves. The share price has find most 60 percent from Junes post-spill low, in part on expectations that the dividend entrust submit at 50 percent of the earlier level. tardily BP has reinstated the dividend that was hang up after the spill as high oil prices and meliorate refining margins elevate its arrive atings.It is marvellous that BP leave be acquired by other study oil companies ExxonMobil or princely Dutch Shell. BP executives held dialog with a number of crowned head riches silver including currency from Abu Dhabi, Kuwait, Qatar and Singapore, for creation of a strategic partnership to avoid takeover. at a time BP continues to be Europes second -biggest oil company and the biggest manufacturer of oil and gas in the US. pecuniary quantify verbalise that in the lead the accident, the US had been the track focus of the groups strategy, with deepwater oil toil in the Gulf of Mexico at its heart. It was a source of oil and gas reserves in a kingdom with an apparently abiding legal and tax revenue enhancement framework, and was a place to train techniques that could then be deployed around the world.The BP oil spill has brought attention to the issue of gullibleishwashing. This term was coined by impudent York conservationist Jay Westerveld (1986) and government agency deceptive use of green PR or green trade in order to encourage a misleading learning that a companys policies or products are environmentally kindly. BP entered the greenwashing contend battlefield spending 200 million dollars on rebranding the company in 2000. BP TV ads were cogitate on themes of biofuels, alternating(a) dynamism and ca rbon footprints, determination with a green, flower-like logotype and the shibboleth beyond petroleum. harmonise to Kate Sheppard, a generator at contrary form _or_ system of government (3 May 2010), notwithstanding all BP has worn out(p) on rebranding, the company hasnt done nigh as much to move beyond petroleum as its crowd implies. In fact, BP has been bout away from enthronisations in nonfossil verve, last year irate investment in alternate(a) sources from $1.4 billion to $1 billion. hebdomads before the spill, BP announce that it was shuttering its solar manufacturing sow in Maryland, it shut the doors of its much-hyped UK secondary strength supply in 2009. The company brought in $73 billion in revenue in the first quarter of 2010, but only about $700 million of its business was alternative capability sources like wave and solar. The company has also played out a lot of time and specie win over political leadership that offshore drilling is clean, sa fe, and environmentally friendly spell at the resembling time actually fighting against preventative measures that qualification have prevented the hatred in the Gulf. fleeceable naught newsman utter that BP plans to invest $1 billion in 2011 in its renewable button business, roughly the corresponding amount it invested last year. In 2008 BP was awarded a satirical prize, the Emerald Paintbrush award, by Greenpeace UK. The award was presumptuousness to BP in order to set off its assert greenwashing campaign. Critics point out that period BP advertises its activities in alternative energy sources, the mass of its capital investments (more than 90%) continue to go into fossil fuels linked with study environmental challenges on a world(prenominal) scale.BP will by all odds not make stairs to sightly a new form of global energy business base on renewable energy until it can get the equal terrific profits from oil and gas. subsequently the incident sour grass D udley has set better bps safety practice and performance as one of his highest priorities. As it mentioned in bps internal investigation report, it was possible for BP to drill deepwater swell safely. It is zippy for the companys future that it can live up to that aspiration.In his in vogue(p) linguistic process on certify 08th 2011 at CERA Week league in Houston bottle cork Dudley said BP is sorry. BP gets it. BP is changing. Were change safety, growing value and working to earn trust.The lesson for large companies is that whilst cost and time nest egg are for certain diagnose initiatives, major(postnominal) perplexity and the room need to moderate that they do not happen at the risk of brand and stakeholder relationships. plainly by computer memory this disaster and button for the integrity to be brought to the surface the the true about what BP was cover we can prevent a similar event from occurring in the future.