Wednesday, September 4, 2019
Emergence of Ubiquitous Computing in Advertising
Emergence of Ubiquitous Computing in Advertising Everyday Interactions with Advertising Entertainment in the Emergence of Ubiquitous Computing Abstract Technology has been advancing rapidly and although the advances of the past fifty years have not benefited everyone equally, the manner in which humans live out their lives and the functioning of societies has been immensely changed as a result of these advances. Ubiquitous or pervasive computing refers to the new wave of technology which is the result of advances in information and communications technologies which have made it possible to seamless embed powerful computing devices into objects, locations and even people. Embedded devices now shift human attention from systems to their contents as they work tirelessly to reduce the cognitive load and perceive how humans can be assisted in performing tasks associated with all aspects of their existence. The physical and the digital worlds are now intimately related and every object in the real world can now have a representation in the digital world. The capacity of ubiquitous devices to be context – sensitive and situation awa re has changed the manner in which humans interact with such devices, offering rich new possibilities for applications to advertising and entertainment, which are amongst the oldest of human endeavours. This essay presents a discussion about advertising and entertainment in the ubiquitous age and examines what changes are likely to emerge in the future. Contents (Jump to) Introduction The Ubiquitous Environment Advertising in the Ubiquitous Age Entertainment in the Ubiquitous Age Conclusion Bibliography/References Introduction Ubiquitous computing, which is also referred to as pervasive computing, is about the notion that as a result of continuous advances in engineering, information technology, communications, integrated circuit chip technologies and sensors etc computer technology devices will become smaller, cheaper, more capable and better able to weave themselves into the fabric of everyday life until they become indistinguishable from it (Schuster, 2007, Pp. 9 – 11). It was Mark Weiser, chief scientist of Xerox’s Palo Alto Research Centre, who first presented the concept of ubiquitous computing, the third wave in computing and predicted that technology will recede into the background of our lives as computers evolve into quite, invisible servants that will help people to calmly do all kinds of tasks in a manner that will prevent them from becoming overloaded by interactions with computing (Wikipedia, 2007, â€Å"Mark Weiser†). Thus, computers will extend the human unconscious and enhance their ability to productively control, interact and sense their environment. Unlike the traditional computing concepts, which regard computers as devices that run programs in a virtual environment to accomplish a task, ubiquitous or pervasive computing philosophy considers computers as being devices that provide a capacity for interaction with a potential portal into an application – data space that assists users to perform tasks in an information – enhanced physical space, rather then as devices that execute software whose execution must be controlled by a user. Obviously, the capacity of computing devices to act as portals into an application – data space is only rendered possible if the fabrication cost, performance capabilities and reliability of computing devices is enhanced as a result of advances in technology over a broad front (Hennessy, 2007, Chapter 1). Today, data processing, collecting and emitting devices are to be found all around humans in all settings related to their existence, at home, office, in shopping malls or hospitals as well as in transportation vehicles etc (Stakutis, 2005, Chapter 1). These computing devices have been vastly miniaturised as compared to what was available in the past and they are now very much more energy efficient, with enhanced capablities in terms of performance and connectivity with other devices as well as having a superior capacity for interfacing well with smarter sensors. To a casual observer, the wide array of computing devices that are to be found all around us are barely detectable and they are there to serve reliably, without imposing a cognitive load on humans, so that the quality of human existence in all environments can be enhanced. Discrete radio tags, mobile phones that have a capacity for acting as gateways for the World Wide Web and for connecting to many other intelligent devices , intelligent displays and maps that can be presented with information needs, chemical sensors, discrete radio sensors, video cameras, intelligent assistive devices and gaming devices that provide entertainment or information are all testimony to the dawning of the new age of ubiquitous computing. Artificial intelligence is now widely involved with all types of computing to enhance the quality of interactions between human users and a network of intelligent computing devices, which collect and process data on a massive scale. Context, which refers to information that is assistive in gauging, or making judgements about an entity, which may be a person, place or object which is relevant for interaction between a user and an application is now able to be fed into a ubiquitous device which can then react intelligently to fulfil the requirements of its human users without placing any burdens on those that it has been designed to assist (Loke, 2007, Chapter 1). Location of people or objec ts, time, execution state of applications, user emotions, user intentions, the state of brain activity of users, computational resources that are available, the state of software applications and available network bandwidth are examples of contexts that can be of use to ubiquitous devices in interacting with users in a superior manner. Device designers can now be highly creative about using context information and also in regard to what can be feasibly sensed, the optimal manner in which information can be sensed and how sensor information may be used to judge context to optimise device interactions and utility. A number of contextual cues that have been inferred by a ubiquitous device can be combined to form an idea about a situation and the device can then be made to react in accordance with the requirements for a situation. The notion of situation makes it possible for the ubiquitous system designers to carve the world into manageable pieces that can be sensed by sensors, with a separation of reaction rules for each manageable piece providing an adequate response for different situations. Thus, a context aware ubiquitous system should be able to sense, think and act in a manner that is as assistive to humans as possible (Loke, 2007, Chapter 2). If a sense of context and situation can be programmed into the capacity for intelligence of a ubiquitous device, then it should also be appropriate to expect that norms or expectations of appropriate behaviour from device under given situations involving external contexts can also be incorporated into the programming for the device (Ibrahim, 2007, Pp. 54 – 58). Thus, ubiquitous devices should be able to sense a situation or a set of context in order to try and interact in the most appropriate manner with human users. As an example, location and time context can be utilised to present the most appropriate advertising messages to shoppers on a supermarket advertising board and it may also be possible to incorporate an ability to determine what items ought to be highlighted more, depending on the inventory stock situation for a store, or the rate at which sales are being made. Advertising companies are constantly seeking better ways to promote their goods and services to selected consumers who are likely to be most receptive to such messages and ubiquitous, or pervasive environments will permit delivery of the most relevant advertising messages, which have been selected from a large number of possible messages to consumers in a far more personal, intimate and appropriate manner then the mass media advertising that has been available (Leckenby, 2006, â€Å"Advertising Issues†) and (Hong, 2007, â€Å"Advertising in the Environment†). In the ubiquitous world it will be possible to generate believable, personality rich story characters on a display that may want to appropriately alter the emotional state of a human, depending on the time and their physical condition as sensed from their body posture (Li, 2006, Pp. 132). Emotion recognition systems may also make it possible for entertainment systems to suggest the right movies, audio clips or interactive games and it may be possible to provide real – time information on a wide variety of is sues to bus commuters or to generate music which is influenced by the motion of a human conductor within the ambiance (Li, 2006, Pp. 31, 132, 223, 229, 293, 366, 384 and 433). The possibilities for enhancing interactions related to advertising and entertainment are many and ubiquitous devices generally try to ease the cognitive load and provide intelligent sensing of user needs. Entertainment and advertising are amongst the oldest concepts that are known to mankind (Vogel, 2007, Pp. 1 – 5). As a result of productivity increases, which have also been assisted by advances in computing and information technology, leisure time has increased and people spend more time on all forms of leisure and entertainment activities. Although demand for entertainment has increased, so also has the variety of entertainment which is available and individuals have the greatest preference for rich media video type viewing activities that are relatively affordable. Although, the advertising industry is doing well also, it has been hampered by strict regulations on what can and cannot be done, with expenditure shifting from the traditional advertising mediums to the new electronic forms of advertising that use emerging technologies (Sweney, 2007, Paragraph 1) and (Ramsey, 2004, Pp. 1 – 2). Online advertising expenditure in the United States in the year 2004 alone exce eded $ 17.5 billion and the consumer is in control, wanting unique and attractive forms of advertising and entertainment. Thus, it makes sense to try and understand how individuals will interact with advertising and entertainment in the new ubiquitous age and this essay presents a discussion about the likely form that advertising and entertainment will take in the future. The Ubiquitous Environment It is appropriate at this juncture to try and imagine what the ubiquitous world of tomorrow is likely to be like. The world of the future will be characterised by wireless connectivity and miniature, but immense computing power that is connected to very fine sensors (Mathieson, 2005, Pp. 1 – 10). Global positioning systems (GPS) will make it possible for location sensing to within meters and it will be possible to interact with intelligent computing devices using the most convenient human modes for interaction, speech and hearing. Converged networks that connect ubiquitous devices will be intelligent, high capacity and high speed networks with a capacity for moving huge amounts of data to any connection very rapidly. Short – range wireless networks, similar to Bluetooth, will supplement global connectivity provided by the ubiquitous network. The occurrence of selected events will be able to trigger intelligent responses from devices and as an example it will be possible to inform the police and nominated relatives of an individual’s location if air bags in a car were to be inflated as a result of an accident. It will be possible to monitor the activities of the children in a family in order to determine if a child has attended class or if they may have ventured too far away from a neighbourhood. Electronic money contained in RFID tags which are attached to a car, or mobile devices that are carried by a person will be able to pay for any road toll, bridge taxes or minor traffic violations without a requirement to stop. 3G cellular networks will become prolific and they will make it possible to have unified voice, video and data connections serve all human senses to provide rich interaction experiences. Computers will be able to create close to real life experiences for humans that stimulate all their senses and already scientists are thinking about devices that will stimulate the human sense of smell (Kaye, 2001, Pp. 1 – 20). Smart cl oths will have a capacity for monitoring body signals and it will be possible to monitor brain waves to interact with computing devices. Intelligent home appliances will be able to monitor what is available in a home and they will not only alert individuals if the refrigerator is running low on certain items, but tiny â€Å"smart dust†sensors will also monitor food items for biological and chemical agents that determine if such items are still fit for human consumption. Intelligent homes, buildings and stores as well as hospitals will react to individual needs and provide appropriate assistance as required. Prompt and pre-emptive response from computing will have become a reality. Sophisticated avatar characters will provide more pleasing human computer interactions that will convey elements of emotion that has been generated by computers. Japan’s ubiquitous architecture provides an indication of many trends that are emerging for the future (Krikke, 2005, Pp. 4 â€⠀œ 9). Ubiquitous or pervasive computing is the result of advanced networking, powerful personal computing, embedded computing and advanced artificial intelligence based human – computer interaction capability. The ubiquitous age is characterised by the evolution of ambient intelligent environments and these environments are driven by new interaction technology which provides for new ways of using content, new sensing or stimulus generating technologies, faster and more powerful computers and far greater storage capacities for data etc (Eyles, 2007, Pp. 4). The ubiquitous age will be characterised by ubiquitous computing, ubiquitous communication and intelligent user – friendly interfaces and the resulting ambient intelligence will provide for context awareness, personalisation, immersion and adaptability. Context awareness refers to a device having knowledge about its environment and acting in accordance with such knowledge, personalisation refers to having the ability to deliver information and interactions in accordance with a user’s requirements and adaptability refers to the device having a capacity for modifying its performance according to externally imposed requirement s to best cater to a user. Clearly, many opportunities will exist for utilising new technology for advertising and entertainment. However, in view of the fact that the ubiquitous environment will have the capacity for collecting a large amount of personal data which will be used for enriching individual experiences, but which can also be misused, privacy in the ubiquitous environment is an issue (Mutanen, 2007, Pp. 24 – 43). A number of techniques are being researched to protect individual privacy in the ubiquitous age, but the trusted authority concept is amongst the more promising ways for protecting individual privacy. Advertising in the Ubiquitous Age Ubiquitous environments will permit a variety of methods to present advertising messages to people, including email, instant messaging, cell – phone, network television and electronic display boards etc that are linked together as a result of convergence of new mobile technology, IT and media on an integrated global infrastructure (Ihlstr, 2007, Pp. 1 – 5). The ubiquitous environment will have a chain of sensors that will be deployed by advertising service providers to sense contexts, including location, weather condition variables, such as temperature and what the intended audience is engaged in at a location, so that the more appropriate advertising message on the right channel may be presented (Leckenby, 2007, â€Å"Advertising Issues†). The context information is useful for presenting the right advertising messages to the right people at the right time and on the right channel using the more appropriate form of advertising message. Context is also important f or displaying advertising messages that are likely to be important for a particular location, such as those messages that are placed by local businesses in a suburb. Research indicates that although tastes are likely to vary, recipients are interested in the entertainment content of advertisements and this means that the right advertising messages have to be created for the right format. Advertising messages should provide for a means by which a recipient can follow – up on what has been received and recipients will certainly require that their privacy and security be protected. Consumers who are linked to the ubiquitous network of devices can be made to provide information about their preferences and it is likely that they may want to have their more relevant personal attributes made available on a ubiquitous user database. The ubiquitous environment is certain to have a large number of peripheral displays that are mounted at convenient locations, including close to elevator s, at convenient points on streets and in shopping malls or other public locations. Serendipitous advertisements are most likely to fit in well on displays in a ubiquitous environment, because other messages can be sent in a more personalised and discrete manner. The advertisements that are required to be placed will be booked with advertising service providers who will have facilities for creation of advertising messages and the distribution of such messages over the ubiquitous networks. It is most likely that mobile wireless networks will become even more important in an age of ubiquitous networks and this means that personal mobile devices, especially a PDA type device or an advanced mobile phone which can be used for a wide variety of interactions with the ubiquitous network and other users will assume a higher level of significance in the lives of individual users (Loke, 2007, Chapter 3). Individuals will be using such devices to send and receive emails, transfer funds to businesses or other users, retain data for a wide variety of purposes including inventory for groceries that are in stock at home, immediate purchasing needs and any purchasing transactions that may have been carried out in the past etc. Sensors placed at various locations on the ubiquitous networks will be able to interrogate the mobile device of a user and depending on what information is permitted to be shared the advertising and entertainment service providers will be able to determine what is likely to be of interest to the owner of a mobile. Thus, those who are within an airport terminal may be provided with advertising related to bargain fares, while a short message from a PDA can bring a message containing information about local restaurants offering special deals. Advertising displays may call individuals on a first name basis after having sensed information related to their identity from their personal mobile device when they are in proximity of an intelligent display and it will be possible for such individuals to interact with intelligent displays using speech to present their preferences (Mathieson, 2005, Pp. 1 – 10). It will be possible to shop for pizza, movies, books and music anywhere and at anytime, with the purchase instructions emanating from a personal device along with a payment authority and it will be possible to accept digital delivery in a format which is both highly portable and widely usable. Today we live in a world in which very many advertising messages influence individuals as they carry on with their daily lives and many of such advertising messages are likely to be of little interest. The rising cost of advertising makes advertising expensive. It is important that if individuals find something that interests them in the large number of advertising messages that they are presented with, then they should be able to quickly retrieve information for further interactions with the advertiser. Beaming is a new advertising technique that is being experimented with by several firms and the idea is to permit those who view advertising on electronic displays to retrieve and store electronic contact information into their mobile devices through their device’s infrared or Bluetooth port (Krikke, 2005, Pp. 24). The information that is able to be transferred into a mobile device through beaming is then used by the device to provide links through the network for further inte ractions with the advertisers. Newer forms of beaming will permit those mobile devices with a camera to â€Å"photograph†information that has been coded into black and symbols, called SpotCodes. A SpotCode has been presented in figure 3, below. After a phone has succeeded in â€Å"clicking†in information that has been presented on a visual advertisement, it will be possible to use this information to retrieve all the details into an email that can be sent to a nominated address, or if desired, immediate purchase can be made by using the mobile device. Thus, emerging technologies will make it possible to enhance the effectiveness of advertising by making it cheaper, easier and more convenient to follow up on advertising, which should be of benefit to the advertiser and the consumer. The idea is to facilitate transactions and to enhance convenience in a manner that will not waste resources or the attention span of the consumer. Great opportunities will exist to develop evolving relationships with consumers through ubiquitous advertising and advertisers, or at least their messages, can go where the customer is, with a capacity for initial interest to be rapidly transformed into more information or interaction without any need to move through the physical space. Advertising message delivery does not have to be visual all the time and â€Å"targeted audio†technology will make it possible for laser beams to be pointed to persons who will then be the only ones who will be able to hear an audio message (Krikke, 2005, Pp. 143 160). Thus, after sensing individual preferences, it will be possible to direct speech communications to individuals in a location so that only those who are likely to be interested listen to these messages. Thus, it is not just Bluetooth that will be used to transmit short range location based information. The ubiquitous network will follow the user and not the other way round. Augmented reality devices will have been made perfect in the ubiquitous age and those who live in this age will not just be carrying a PDA type device, but they will also be wearing a comfortable spectacle, if they so desire, that will assist in visual encounters with the ubiquitous world. It will be possible to superimpose additional inform ation on to visual advertising messages that may be presented to individuals through the augmented reality devices and examples of such additional information may include balance of a bank account containing electronic money, or location information for outlets. It will even be possible to interact with large electronic advertising boards through gestures in order to prompt them to provide additional information to either a PDA type wireless device or the augmented reality device which may be worn by a user. Researchers have already tried to develop a gesture recognition language that can change the way in which humans interact with ubiquitous computing devices of the future (Krikke, 2005, Pp. 202). Promotions and special offers can be quickly presented to consumers who can electronically collect coupons and if a loyal shopper is identified during an advertising or promotional campaign, they can be presented especially attractive discounts or offers electronically. Face recognition and the detection of emotions by examining faces will make it possible to cheer – up a loyal customer who may be feeling a bit down and the buying habits of consumers can be examined to determine if certain consumers are loosing interest, so that a special effort can be mounted to win them back. It will be possible to embed identity on to each person using RFID devices that may be mounted on to a watch, or even be embedded under a person’s skin so that immediate identification and connection to the most appropriate databases that are likely to be of interest can be made possible. Very many possibilities for enhancing advertising present themselves, but the key to have these possibilities becoming reality is the advances that can be made in packing small chips with huge computing power and imbuing networks with capacity and speed. Entertainment in the Ubiquitous Age Although better networks and more powerful computers as well as advances in technology on a broad front will enhance the overall entertainment experience in the ubiquitous age, entertainment in the new era will be characterised by its extension into the physical world and a capacity for interaction (Eyles, 2007, Pp. 1 – 5). Augmented reality will have an impact on the entertainment experience by superimposing the virtual on to the real in a number of ways that may also include the use of holograms. Internet will add to the traditional methods for delivering entertainment content to viewers and video appliances will be able to predict what will be the most appropriate viewing choice for individuals based on their estimation of the emotions of a user, their activities and important occurrences in the real world. Video on demand is already a reality, but context aware music and wireless networked video on demand will be the norm with the entertainment devices of tomorrow. Sur round screen systems, using mist or water droplets to project video images and collaborative multiple browsing arrangements are examples of new ways in which the senses can be artistically manipulated (Peterson, 2005, Pp. 8 – 12). Entertainment is likely to be influenced by notions of temporal and spatial mobility as well as context, mood and emotion. The integration of artistic forms and technology, interactivity with a capacity for manipulating entertainment and media experiences, the use of hypermedia concept to link media elements into a personally satisfying experience, immersion which will permit entering a three dimensional environment that approaches complete entertainment and a emphasis on a superior ability to narrate in order to support the moment – by – moment mood of the individual mind will continue to dominate entertainment in the ubiquitous age with entertainers and artists innovating to exploit the power of technology (Burnett, 2003, Chapter 1). Individual users are more likely to be closely connected to ubiquitous computing devices through cybernetic systems and this will permit a closer connection of the human form with the electronic environment (Burnett, 2003, Chapter 2). This means that the human user will be able to more intimately control a variety of ubiquitous devices through the motion and expression of every part of their body and as an example, dance will be able to influence music and stage lighting effects more closely then ever before, resulting in new and richer forms of artistic impression for the audience. Wireless or sonar tracking systems will eliminate any need to have physical connections between a human form and any ubiquitous devices, resulting in a true freedom of movement and expression with a capacity for artistically manipulating other sensory impulses for the audience. The smart entertainment space concept is illustrated in figure 4, below. The concept of anytime anywhere entertainment will mean that it will be possible to use an individual’s PDA device to shop for a very wide variety of entertainment games, videos or experiences from anywhere and at anytime (Krikke, 2005, Pp. 63 – 64). High speed networks will deliver what has been requested in a flash and the content can be viewed on a portable PDA or a home entertainment centre which will offer more options for enhancing entertainment pleasure or even interacting with the entertainment presentation. Interactivity will mean that as a story rolls on, a viewer can choose options that influence future narration and influence the present in the narration. Wideband network connectivity will mean that it will be possible to carry on with social interactions with distant human friends while simultaneously interacting with computer generated entertainment which may include avatars that are beamed into the homes of all those who are connected to a social gatherin g which is distant in space, but close in time. All those who are connected can interact simultaneously with the computer that is generating entertainment animations and view the results in real time. Such entertainment sessions are certainly going to need very high speed networks, immense computing power for the ubiquitous entertainment centres and real time processing power to put together socialisation in an augmented reality world and large amounts of data will have to be maintained in storage for rapid retrieval with such data also being rapidly moved over the ubiquitous networks. When individuals are indulging in remote interactions, such as those over videoconferencing, it is not possible to touch or feel the people at a distance and this means that a certain loss of emotional information currently exists in computer mediated interactions. Touch, or hepatic interaction devices that are being considered in research today and new forms of interfaces that attempt to present more emotion information by various means, such as colour changing displays or avatars will make entertainment and social interactions more fun (ISMAR, 2007, Pp. 33 – 35). Thus, it will be possible to further improve the tangible content of interactions involving computers. Computer generated reality will make it possible for individuals to either learn or play games, such as squash, all by themselves using a racquet that will contain position sensors that are coupled to a computer that will fix the position of such a racquet in real time, in relation to a computer generated ball, mak ing it possible for the user to experience the thrill of a real squash game (ISMAR, 2007, Pp. 4 – 9 and 21 – 27). Many different games, including fencing, tennis, table tennis, badminton or even ice hockey etc will be available on the same entertainment centre, which will also provide delights of high speed driving, ice skating or piloting a jet fighter with appropriate gaming attachments. Natural interaction will be possible with contemporary art, including music and lighting patterns emanating from a music wall and this will make it possible for individuals to seek new creative and thrilling experiences (ISMAR, 2007, Pp. 47 – 52). New forms of interactive exhibitions will be possible for art and antiquities etc, with computer generated avatars providing more human like guidance around museums or other interesting places (ISMAR, 2007, Pp. 53 – 58). It will be possible for painters and graphic artists to create on computer palettes and to imbue their work with emotionally responsive features and a certain level of dynamism that will make their work far more interesting as compared to the paintings of today (ISMAR, 2007. Pp. 61 – 66). Changes in te
Exploring Motion And Force :: essays research papers
Exploring Motion and Forces Calculating Speed: Section 1 q     The SI unit for distance is meters. q     The SI unit for speed is meters per second. q     What is the SI unit for time is seconds. Calculating Speed: Section 2 q     When solving for speed, you are looking for meters per second (velocity). q     Your speed is 5 meters per second. 100/20 = 5 q     You skate faster. Calculating Speed: Section 3 q     When solving for speed, you are looking for meters per second (velocity). q     Her average speed was 9.37 meters per second. 200/21.34 = 9.37 Calculating Speed: Section 4 q     When solving for time, you are looking to end up with distance over velocity. q     If a lightning bolt strikes the ground 1 km away from you, it will take .30 seconds for the sound to reach you. 100/330 = .30 Calculating Speed: Section 5 q     If the 60th floor is 219 m above the first floor, it would take the elevator 21.9 seconds to go from the 1st floor to the 60th floor. 219/10 = 21.9 Calculating Speed: Section 6 q     It would take 5 hours to finish the race if the river was 130 km and you were traveling downstream. 10 km/hr is added to your speed of 16 km/hr because you are moving downstream. 130/26 = 5 q     If you were traveling upstream, it would take 21.6 hours. 10 km/hr is subtracted from your speed of 16 km/hr because you are moving upstream. 130/6 = 21.6 Velocity and Speed: Section 1 q     They have the same velocities. q     They have the same speeds. q     There is no difference between speed and velocity. Calculating Acceleration: Section 1 q     The car’s average acceleration is 3 m/s2. q     The average acceleration is positive because the car is gaining speed. Calculating Acceleration: Section 2 q     The roller coaster’s acceleration is 7.3 m/s2. Calculating Acceleration: Section 3 q     The swimmer’s acceleration is .01 m/s2 during this interval. Calculating Acceleration: Section 4 q     The acceleration of the roller coaster is –5 m/s2. q     The average acceleration is negative because the roller coaster loses speed. Putting the Knowledge to Work: Hypothesis Question q     You can measure a runner’s speed by calculating distance traveled over time. q     Running twice as far would take twice as much time if the runner is moving at a constant speed. Putting the Knowledge to Work: Data and Observations Putting the Knowledge to Work: Analysis Distance (meters)     0-5      5-10     10-15     15-20     20-25     25-30     30-35     35-40     40-45     45-50 Robbie’s Time (short)     .95     1.11     .60     .67     .32                         Velocity     5.26 m/s     4.50 m/s     8.33 m/s     7.26 m/s     15.63 m/s                         Acceleration     5.54 m/s2     -.68 m/s2     6.38 m/s2     -1.60 m/s2     26.16 m/s2                         Duran’s Time (short)     .42     1.58     .9     .63     .53                         Velocity     11.9 m/s     3.16 m/s     5.56 m/s     7.94 m/s     9.43 m/s                         Acceleration     28.33 m/s2     -5.53 m/s2     2.67 m/s2     3.45 m/s2     2.8 m/s2                         Robbie’s Time (long)     .69     1.7     .24     .27     1.23     .78     .53     .81     .50     .39 Velocity     7.25 m/s     2.94 m/s     20.83 m/s     16.52 m/s     4.07 m/s     .64 m/s     9.43 m/s     6.17 m/s     10 m/s     12.82 m/s Acceleration     10.5 m/s2     -2.54 m/s2     74.54 m/s2     -15.9 m/s2     -10.1 m/s2     -4.40 m/s2     16.58m/s2     -4.02 m/s2     7.66 m/s2     7.23 m/s2 Duran’s Time (long)     1.29     .8     .32     .4     1.22     .72     .41     .96     .46     .8 Velocity     3.86 m/s     6.
Tuesday, September 3, 2019
To His Coy Mistress - Andrew and Marvell The Flea - Richard Donne :: English Literature
To His Coy Mistress - AndrewMarvell The Flea - RichardDonne Which of the two poets is more likely to succeed in the seduction of the two women? At first glance it seemed to me obvious that Marvell would unquestionably be more successful in seducing the woman. Marvell because he shows more emotion and sincerity (baring the second stanza) towards the woman who he is talking to, however after considering Donne's unorthodox approach I was into rethinking my decision. I do believe however that both men are not as genuine as they look in their attempts to show their 'love' for the women. Donne starts off well in his poem well the tone is bright humorous and intimate. He praises the girl and says that if they had all the time in the world then he wouldn't mind waiting until she loved him. ('Had we but world enough and time, This Coyness lady would be no crime'). This to me is a good way to start, he Marvell keeps the tone light ant affectionate and emotional ('For, Lady you deserve this state, and nor would I love at lower rate.') On the other hand he mentions only her physical beauties and there is no mention of her personality ('Two hundred to adore each breast but thirty thousand to the rest'). Although it keeps an intimate mood it gives a hint that he only wants her for her body i.e. to have sex, and he does not really love her and this could be a vital mistake. Marvell shows a severe sense of sincerity in the last two lines of the second stanza. He moves away from the playful & sexually teasing tone to a more affectionate and loving tone. I believe this is to show a sense of admiration for the woman (For, lady, you deserve this state Nor would I love at lower rate) The language used in the second stanza, together with some strong imagery changes the tone dramatically. The tone is now chilled dark at in a way aggressive ('my echoing song; then worms shall try That long preserved virginity and your quaint honour turned to dust.'). This brings the woman who he is speaking to back from the fantasy world which he talks of in the first stanza, and back to reality. He reminds the woman that life does not last forever and they must make the most of their lives. ('Times winged chariot hurrying near'). In my opinion although this stanza adds an edge to the poem, it severely damages his chances of seducing the woman. The first four lines of the stanza are packed with positive and
Monday, September 2, 2019
Compare London and Westminster Bridge Essay
These two poems, though written within 10 years of each other, convey very different views on London. They were both written during a time of revolution and change. Both these poems were written at the turn of the 19th century, in Georgian times, to illustrate the authors’ views on the City of London. At the time, the industrial revolution was underway and there was a vast growth in the population, due to medical advances and a more promiscuous culture with prostitution in the formation of new cities. There was a revolution started in France and because it was a respected country within Europe at the time, with its pioneers in architecture, gardening and thought, the French had major influence in England. Being its neighbouring country it caused ripples of change and rebellion in European thought. This affected many people in England; the poet Blake was one of them. His revolutionist ideas were conveyed in this poem, London. This was contrary to Wordsworth’s poem, Upon Westminster Bridge, which picked out the imagery of London and its glory, without relating that the frivolous consummations of the monarchy and the church, created a vast gap between the rich and the poor, which Blake picked up on. Wordsworth was most probably ignorant of the fact that the mass of the English population in London was poor, because he was a tourist in the city. Or he could have realised the fact yet looked past it deciding that it would make a better poem to elaborate on London’s splendour. The poem also, seems vastly over the top and many people may just take the poem at its face value and dislike it, but Wordsworth’s poem describes London as ‘glittering in the smokeless air’ and having a calming aura. These statements, I think might be sarcastic. At the time it was written, the Industrial revolution was happening and the chimneys of most factories would be blurting smoke for most hours of the day, and even if they had stopped over night the remnants of months of coal burning would not dissipate within 8 hours. Also to describe London as calming is a little far fetched. London is the heart of the United Kingdom, a port and an important centre of commerce. It is near impossible for us to imagine it as ‘calm’ even in ‘The beauty of the morning;’ Wordsworth’s most famous works are dedicated to the beauty of the awe-inspiring lake district, so it is not hard to imagine he could have been shocked and repulsed by London. Upon Westminster Bridge sets off on the word â€Å"Earth†this could mean that London was the centre of the commercial world, and that at the same time was the best place on Earth to be. This could be another example of sarcasm due to London being half-built during the revolution. Its face meaning though is to start the poem off as a harmony of nature and architecture. The first line shows Wordsworth’s typical naturalistic view upon the city, as he relates with many of his other poems. He was an early romantic poet; he admired nature and natural form, his extreme idyllic view on London could be seen as sarcastic or ignorant. The second line is monosyllabic yet that doesn’t have any relevant dynamic effect on the style of the poem. Dull is the first word that goes against the happier grain of the poem. It relates a feeling of miserableness and boredom, and could be seen to insult the reader that doesn’t agree with his poem, as he would have a â€Å"dull, soul†, and an unopened, insensitive mind. This could be a reason why many take the poem on face value, because no one would want a dull soul as the poem suggests. The end of the line uses enjambment to connect the second line to the third. This line creates imagery; the word â€Å"sight†implies our soul would be â€Å"touched†by London. â€Å"Majesty†is a powerful word, exaggerating the overall romantic theme of the poem and an overview of England as a powerful and unique nation with high status in the world. Line 4 uses a simile and personification to make the city seem as one single body, wearing â€Å"the beauty of the morning†, possibly as a disguise to cover the corrupt people it houses. Wordsworth is viewing the city in the morning, when the city would be very quiet and peaceful. Wordsworth was also standing on Westminster Bridge; from which he had a higher, isolated view over the scene of London. At dawn, London would be showered with the golden light of the sun, the river would appear to gleam and the un-crowded streets would be filled with crisp air. The ground would be covered with dew, all idealistically perfect compared to the reality that within one hour of his view, the streets would awake and the whole scene would change. Blake had a completely different viewpoint on London, his first line opens with a romantic â€Å"wander†through the â€Å"chartered†streets, this is a contrast, he himself whilst romantic and free thinking, is in a city governed by rules, entrapments and corruption. He then repeats this idea in the next line with the chartering of the themes, contrary to Wordsworth’s gliding river, this implies that London is overpowering nature. He then alliterates â€Å"marks†3 times to give an exaggeration of the theme of suffering. â€Å"Every†from the 3rd line is then repeated in the second stanza to generalise everyone as saddened, depressed and constricted. Blake’s poem is different to Wordsworth’s in its entirety. Blake is describing from a low viewpoint, in the streets between the dirty houses, at about 10:30 at night, with a serious, constricted and darkened theme. Wordsworth’s is from a higher viewpoint on the bridge, at about 5:30 in the morning with not many people about with a happy, elated theme. The techniques, each use to create these effects are also different, Wordsworth uses a typical romantic style sonnet, and both Poems use their structure to emphasise the words in them. William Blake’s ‘London’ is written in four, four line stanzas. Each line of each verse has the same number of syllables; this creates a regimented, almost mechanical effect. It uses alternate line rhyming to make the poem sound regular and accentuates the last word of each line. Each verse of the Blake poem attacks a different aspect of London. It is clear that Blake found London a very corrupt and immoral place. Whereas in contrast Wordsworth’s poem is written in the form of an Italian sonnet the octave of which describes the man made elements of the city, the last sextet refers to natural beauty. This poem also uses alternate line rhyming to create the effect of order. It is written in prose using iambic pentameter. This device brings attention to emphasise the meaning of the rhyming words. William Blake’s poem conveys his feelings in a more abstract style, when he uses the people and buildings of London to represent the institutions which they are associated with. He uses the image of a church to criticise religious establishments and a palace to signify the state, and authorities that control it. He gives the image of the â€Å"soldier’s sigh†running in â€Å"blood†down palace walls. Here he is attacking the monarchy and government for condemning young men to death by sending them off to fight in foreign wars. He uses hyperbole to criticise London and the sadness and malice of the people who live there. Blake’s London brutally painted is a dark, dirty, disease ridden and deprived place Unlike the Wordsworth poem it leaves you in no doubt as to the authors feelings on the subject. In the last verse of Blake’s, it gives us his time scale; â€Å"midnight†, and he shows us the corruption of innocence, with â€Å"youthful harlot’s†. The last stanza accentuates the uncleanness of the area, how London was plagued with diseases and how life in the slums of the city is very short. It may be an example of the typical life of people in London. With children being the product of prostitution and sexual promiscuity, the children are then raised in a poor, unhygienic even uneducated area then marry and die due to blights and diseases. Marriage is supposed to be a happy occasion, but here it shows to be an institution, which carries people to their deathbeds. This may be due to sexually transmitted diseases, which were ravaging through the population at the time. Blake’s entire poem is blunt and to the point, describing what was going on and that he was unhappy about it and the fact that people were ignoring it. Wordsworth’s poem is far less melodramatic than Blake’s, it is a snapshot in time of London in the morning, with no look at the types of people who live there, or of their pasts and futures. Blake’s overall poem display a message of sadness and disgust towards London, its monarchy and the authorities housed there. I think that the style of Wordsworth is very ineffective at relating his like for London as it seems to almost be sucking up to London’s builders and rulers and so it does not provoke strong feelings or thoughts. Even if the reader acknowledges there is sarcasm in the style, it still does not show accurately the problems of London or that anything should be done about it. Blake’s poem on the other hand is very effective at relating his own feelings towards the city, and of provoking our own so that we are appalled by the conditions and mistreatment people were forced to live with at the time he wrote this. I prefer Blake’s poem because the atmosphere he builds, through his phrases and his technique, is far more powerful than the atmosphere Wordsworth attempted to make. It is far more descriptive and flows more poetically than Wordsworth’s and I believe he was overall a better writer.
Sunday, September 1, 2019
Bullying: who does what, when and where? Essay
In this paper, bullying was defined as a form of aggressive behavior or negative actions reoccurring over time between children who bully and those who are victimized (Fekkes, Pijpers, & Verloove-Vanhorick, 2005). Furthermore, Fekkes et al. (2005) suggested bullying as a group phenomenon involving not only the bullies and their victims, but also the bystanders. Other problems addressed by this research included the negative impact bullying has on children’s mental and physical health and the level of involvement that is necessary for effective intervention strategies to be successful. The specific research questions posed investigated the extent to which children are involved in bullying behavior, the level of involvement of others (i. e. , teachers, parents, classmates), and the effectiveness of current intervention strategies used to stop bullying behaviors. The purpose of the data presented by this research was to gather information and to utilize that information to compose novel efforts in combating bullying in schools. Fekkes et al. (2005) presented a range of empirical literature to support the need for this research. Studies by Williams et al. , (1996); Salmon et al. , (1998); and Forero et al. , (1999) were included to support the problem of negative health issues associated with bullying behaviors (as cited in Fekkes et al. , 2005). Studies by Atlas and Pepler (1998) and Hawkins et al. (2001) supported the notion of bullying as a group phenomenon and the effectiveness of bystander intervention (as cited in Fekkes et al. , 2005). Participants in this study were 2766 children from 32 Dutch elementary schools. These children had participated in a longitudinal study on the effectiveness of an anti-bullying policy at schools. It is important to note that the data were collected prior to any implementation of the anti-bullying policy. In November 1999, children from 9 to 11 years old were administered a questionnaire in the classroom. The questionnaire addressed frequency of bullying behaviors, types of bullying behaviors, where bullying behaviors took place, who intervened to stop the bullying, and whether or not the interventions were successful. According to Liebrand et al. (1994), Mooij (1992), and Olweus (1994), this questionnaire was based on the Dutch version of the Olweus Bully/Victim Questionnaire, a well-documented questionnaire that was used in numerous studies on bullying (as cited in Fekkes et al. , 2005). Using statistical analyses to analyze the data from the questionnaires, Fekkes et al. (2005) found that active bullying was prevalent at schools. Physical forms of bullying behaviors, such as hitting or pushing, were found to be most typical of boys. Girls were found to initiate bullying behaviors that were relational in nature, such as isolation tactics and rumor spreading. Bullying was found to take place on the playground as well as in the classroom. Nearly half of children being bullied did not report it to their teacher but did speak to their parents about it. A similar finding was also reported by Whitney and Smith (1993) (as cited in Fekkes et al. , 2005). Intervention attempts by teachers were found to have little effect, if any, on bullying occurrences. All of these findings provided the insight needed to recommend future intervention strategies. The prevalence of bullying behaviors among children in this age group was found to be consistent with the findings of similar studies conducted cross-culturally. Fekkes et al. (2005) compared the findings of this study to others in Norway, the UK, Italy, and Germany. With regard to gender differences in bullying behaviors, Whitney and Smith (1993), Borg (1999), Junger-Tas and van Kesteren (1999) found similar results among the direct and indirect nature of bullying behaviors among boys and girls (as cited in Fekkes et al. , 2005). Olweus (1993a) found that levels of bullying were lower on playgrounds with more teachers present (as cited in Fekkes et al. , 2005). Consistent with Whitney and Smith’s (1993) study and Rivers and Smith’s (1994) study, teachers are not regularly told about incidents of bullying behaviors by victimized children (as cited in Fekkes et al. , 2005). Because so many of the findings of this paper were consistent with other studies, the next logical step for future researchers would be to systematically integrate the various aspects of this topic into an intervention model with a comprehensive approach. Fekkes et al. (2005) recommended many strategies to assist such interventions. One such recommendation stated that teachers should create an environment in which children feel comfortable talking about their negative bullying experiences. Olweus (1993a) suggested the establishment of class rules aimed at minimizing bullying behavior (as cited in Fekkes et al. , 2005). Fekkes et al. further suggested that in addition to establishing class rules to minimize bullying behaviors, class discussion of the rules on a regular basis may aid in establishing an anti-bullying culture within that community. Another possible step for future research may be to replicate the study with a younger set of participants. Data collected from a younger age group may provide more insight into the early stages of bullying behaviors and early intervention strategies may aid in minimizing the prevalence of incidents of bullying in the higher elementary grades. Overall, I believe this study provided some valuable insight with regard to prevalence of bullying behaviors without the aid of an established intervention program. One of the strengths of this study was its large number of participants as well as findings which were consistent in similar studies in other countries. Such a large sample size provides for a clear snapshot of the pervasiveness of this problem. An additional strength of this study involves its use of an adapted version of the Olweus Bully/Victim Questionnaire which has been used in many studies on bullying. Using such a well-documented tool lends to the consistency of the findings across multiple studies. Something that stood out to me was that there was no mention of effects of bullying behaviors on peer bystanders, positive or negative. I feel this was a limitation because bystanders were referred to as having a certain degree of power when taught effective intervention strategies Fekkes et al. , 2005). Another limitation I observed was the limited age range of the participants. I feel that with younger participants, it may be possible to do comparison studies to try to pinpoint just when bullying behaviors begin to surface within the social structure of the classroom. A final limitation of this study was its use of a quantitative design to address issues more qualitative in nature. Fekkes et al. (2005) state that the aim of the data presented was to provide insight on the topic. This may be more effectively accomplished by doing a current literature review on the prevalence of bullying behaviors and current intervention strategies. Fekkes et al. (2005) describe their current involvement in a project aimed toward development of anti-bullying policies within schools in the Netherlands. They also describe how this study will be used in that capacity. This paper being linked to such a project also raises questions for me about the integrity of the purpose of the study.
Saturday, August 31, 2019
Non Verbal Communicaton
Nonverbal Communication Nonverbal communication plays a crucial role in interpersonal communication. This is even more visible when individuals do not share a common language. Outsourced (2006), explores the journey of an American manager named Todd Anderson. His company, Seattle-based Company Western Novelty, outsources its call center to Gharapuri, India and Todd must travel to India in order to train the new staff and manager. Nonverbal communication is present throughout the movie as Todd, works through the language barrier and is introduced to a new culture, values and rituals.In this paper, nonverbal communication demonstrated in the movie is analyzed and discussed as it relates the research of Argyle (1988), Archer (1997), et al. Adler (2011) defines nonverbal communication as messages expressed through non-linguistic means. Research has shown that in communication, the verbal content only is only responsible for 7% of the message, while vocal cues such as pitch and intonation account for 38%, and facial expression an overwhelming 55% (Mehrabian, 1968). Nonverbal communication can be performed through facial expressions, proximity, and body movements.Argyle (1988) describes the five primary functions of Nonverbal Behavior – 1) Expression of Emotion, 2) Communication of Interpersonal Attitudes, 3) Accompany and Support Speech, 4) Self-Presentation, 5) Rituals. In the movie Outsourced (2006), examples of each of these functions of nonverbal behavior are observed. The face plays a particularly important role in showing emotion. Ekman (1982) classified facial expressions of emotion into six categories: happiness, surprise, fear, sadness, anger, and disgust/contempt.Throughout the movie Outsourced (2006) emotions were expressed by the characters through their facial expressions, body movements, and voice. Early in the movie, Todd visits the Indian call center for the first time. As he walks around the office Todd stops in his tracks with a surprised lo ok on his face as he sees a cow standing right next to the call center’s clock. A few days later in a team meeting, emotions are expressed through nonverbal behavior by the call center staff as Todd answers questions about the product catalog from his team.An employee asks about the purpose of a product. Todd replies that the product is used to brand cows. The employees are outraged, and display facial expressions of disgust/contempt as they learn that cows, sacred animals in their culture, are having logos burned into their flesh in the United States. In another scene, Todd experiences a terrible stomach ache from Indian food. He rushes home with a worried look on his face as he fears he will not make it home in time. His facial expression of fear amplifies as he arrives home only to find that his toilet is being replaced.The repair men point him in the direction of downstairs bathroom where he discovers there is neither a toilet nor toilet paper and he must relieve himself in a hole in the ground and use his left hand for cleaning. Later in the movie, Todd’s boss from Seattle unexpectedly shows up in India and announces that the call center will be relocated to China where the cost of operation is even cheaper. Todd’s facial expressions body movements and the tone of his voice show the anger he feels toward his boss for moving the call center and sadness when he must tell the staff that they will be losing their jobs.Throughout the movie, Todd and Asha show nonverbal indications happiness, smiling and laughing together as they become romantically involved and enjoy each other’s company at work and outside of the office. Nonverbal signals such as tone of voice, gaze, and touch play an important part in establishing and maintaining relationships (Argyle, 1988). Argyle (1988) writes that â€Å"the most basic meaning of touch is that an interpersonal bond is being offered or established†(p. 226).Furthermore, eye contact can gi ve important cues of attitudes and emotions. In the movie Outsourced (2006), Asha and Todd make a trip to an Indian island to retrieve merchandise that was shipped to the wrong address. After traveling for five hours and taking a ferry, they successfully retrieve the merchandise, but are forced to spend the night on the island after the ferry breaks down. When they arrive at the hotel they find that the hotel is almost completely booked and they will have to share a room.After a brief argument about the situation and sleeping arrangements, Asha and Todd gaze deep into each other’s eyes nonverbally communicating their attraction and feelings for each other. From there they kiss and proceed to physically express their admiration for each other through sex. Nonverbal communication plays an important role in supporting speech during communication (Argyle, 1988). In the movie Outsourced (2006), nonverbal communication plays an important role in situations where Todd must communica te with local people who speak little or no English.On Todd’s first day in India he approaches a street vendor to purchase a drink. The vendor does not speak English and Todd uses his index finger to single the number â€Å"one†. Through this gesture he is able to communicate his desire for one drink which is understood by the vendor. Shortly after this scene, Todd is escorted by Puro to a local bed and breakfast owned by the friend of a Puro. The hostess, Todd, and Puro sit down for midday snack and begin making conversation. Todd picks up some snacks with his left hand and begins eating.Both the hostess and his friend Puro look at him in shock. They proceed to try and tell him that eating with your left hand is considered crude and offensive in India because the left hand is traditionally used to clean oneself after using the toilet. When Todd is unable to understand an older man napping in a chair stands up, walks over to the table and makes the motion of wiping his behind with his left hand to help Todd understand. Self-Presentation, a person’s appearance, grooming, and dress is also a form of nonverbal communication (Non-Verbal Communication, n. . , para. 2). (Richmond & McCroskey, 2004) note that people generally form their first impressions about others based on their looks, attire, and attractiveness. In the movie Outsourced (2006), Puro dresses in a suit and tie when meeting Todd. By wearing the traditional Western culture attire for a manager, Puro projects the professional image of an American businessman. Rituals, the use of greetings, handshakes or other practices are also an important part of nonverbal communication (Argyle, 1988).When Todd meets Puro in Gharapuri, they shake hands as Puro welcomes Todd to India. In another scene at the office, Puro brings Todd a tray of food that he says will help Todd with his stomach problems. Todd kindly thanks him, and Puro bows to say you are welcome to Todd. (Archer, 1997) states t hat â€Å"gestures are definitely not a universal language, as people who have worked, lived, or studied abroad may have noticed. †In many cases, gestures from different societies may look similar but have dramatically different meanings.In the movie Outsourced (2006), Todd and Asha discuss differences in the meaning of words between British English, the form of English traditionally studied in India, and American English. For example, in British English, French fries are called chips. While not presented in the film it is important to recognize that nonverbal communication and gestures may mean different things in different cultures just like in verbal communication. In the movie Outsourced (2006), Todd is invited outside of his hotel to have dinner with a family in the nearby slums.The family gestures for him to sit with them and then they proceed to serve him a plate of food. An older woman smiles at Todd while he is enjoying the food and makes a hand gesture of the famil iar American â€Å"OK†. The gesture seemed to have a common understanding in this scenario, but in many cases gestures do not mean the same thing in cross culture interactions. For example, the gesture used by many Americans for â€Å"OK†is seen in the movie. This gesture is similar in many ways to gestures in other cultures but has a very different meaning.In Japan the gesture means â€Å"money†, whereas in France it means â€Å"zero†, and in Ethiopia it means â€Å"homosexuality†. As shown in this scenario, the use of gestures in cross- cultural interaction carries the potential for confusion, embarrassment, or insult. Nonverbal communication through the use of facial expressions, body movements, gestures, or positions play a significant role in interpersonal communication. The use of nonverbal communication to express emotion, communicate interpersonal attitudes, support speech, and aid people in self-presentation and cultural rituals is observ ed throughout the movie Outsourced (2006).Gestures, like words and phrases spoken language, may carry different meaning in different cultures. Therefore, it is important for people working in different countries or people from different backgrounds to be aware of this so they are less likely to encounter confusion, controversy, or offend someone during cross cultural interactions.References Adler, R. (2011). Understanding Human Communication. 11th ed. New York, NY: Oxford University Press Archer, D. (1997). Unspoken Diversity: Cultural Differences in Gestures. Qualitative Sociology, 20(1), 79-105. Argyle, M. (1988). Bodily Communication, 2nd ed. New York, NY: Methuen. Ekman, P. (1982). Emotion in the Human Face, 2nd ed. Cambridge: Cambridge University Press. Mehrabian, A. Communication without words, Psychology Today, 1968, 2 (4), 53-55. Non-Verbal Communication. Retrieved from http://siteresources. worldbank. org/EXTGOVACC/Resources/NonverbalCommweb. pdf Richmond, V. P. , & McC roskey, J. C. (2004). Nonverbal Behavior in Interpersonal Relations. Boston, MA: Allyn and Bacon/Pearson Education.
Friday, August 30, 2019
Principles Of human Resources Management Essay
INTRODUCTION The management of organization human resource to make them attain the organizational goals and work effectively towards contributing to the growth of the organization in contemporary times has taken a new dimension from the traditional way of personnel management. Human resource is considered as the most valuable resources in the organization; without which other resources cannot be coordinated and utilized to the optimal sue of the organization. The formation of effective relationship with workers and enabling a working environment where there is informal relationship goes a long way to motivating workers to performance. According to Farrazzi & Gatti (2007), â€Å"†¦developing deep, genuine relationships- both internally among co-workers †¦is one of the most important skills need for performance in workplace†Thus, Human Resource Development (HRD) is a vital process used in contemporary times to make an organization Human resource inapt and adequately equipped to face the challenges of the time. According to Wilson (1999:27), â€Å"An alignment between strategy and training and development is now commonly regarded as a good business sense in all corners of the globe†. This is more adduced to the limited resources and finance to aid an organization in the attainment of its goal. Thus, HR development will go a long way in the organization to attain effectively set goals in the most efficient way. For Colours R Us (CRU) company to effectively get the best in its human resource management , the management of the organization need to put in place conducive working environment; one that would motivate workers to want to remain long in the organization. This is obtainable through formation of deep relationship among workers. Getting the right people at the right place is a function of human resource planning. Motivation of workers plays a significant role in maintaining and making the positioned ‘right people’ stay and build up a long career in an organization. IMPLEMENTING AN EFFECTIVE HRM IN CONTEMPORARY BUSINESS Effective Human Resource Management practices are recognises as to enhance an organisation’s competitive advantage by creating both cost leadership and differentiation. Today’s competitive global environment has made organisation maintaining a competitive advantage puts a premium on having a committed and competent workforce. Low-cost, high- quality products and services are a result of committed employees all working hard to produce the best products and provide the best services that they can at the lowest possible cost. Thus, it is important that the Human Resource Managers are made to get in touch and be included in the organisation’s strategic plan, since they have the wealth of experience in the motivation of the organisational workforce into putting their best in the attainment of the strategic goals of the organisation. Furthermore, the possession of information about human resource planning put the Human Resource Manager in a good position to partake in the strategic planning of the organisation. For example, with the available information on human resource planning, this along side with the organisation strategy would bring about the hiring of the best human resource that would be in a better position to efficiently meet the organisation’s goals. In this view, Sims (2002), has it that, As effective partners in helping organisations successfully achieve their goals, Human Resource Management managers need to have a clear understanding of exactly what are the organisation’s strategies, and then they must ensure that their own efforts are consistent with provide support for those strategies. To the extent that the Human Resource Management function is seen as a strategic partner and/or a centre of expertise, of course, its manager should also be actively involved in the formulation of corporate and business strategies as well as other functional strategies. A closer integration between top management goals and Human Resource Management practices helps to elicit and reward the types of behaviour necessary for achieving an organisation’s strategy. According to Matanmi (2001:7), â€Å"as a concept HRM has relatively recently, developed as a generic (i.e. broad, all-embracing), and yet specialised management field that particularly draws its strengths from such multi-disciplinary sources of knowledge that include (but) not exclusively restricted to) personnel management, organisation behaviour (OB), industrial and labour relations, economics, law, psychology and sociology†. In the process of HRM, there is an increasing emphasis on the personal needs of the organisation and its members. Thus, how effectively an organisation’s employee contribute successfully to the attainment of the organisational goals depends to a larger extent upon the ability of its HRM staff. Hence, the challenges of the HRM are to create an organisational environment in which each employee can grow and develop to his or her fullest extent (Sims, 2002:4). Furthermore, Rowden (1999) have it that Human Resource Professional need to master global operating skills. They should learn to do business in non-native environments, with individual of different backgrounds and perspectives and with products and services used in different ways. Human Resource Professionals should also be masters of the business environment. They need to understand financial reports, business goals, and consumer and investor important. â€Å"Also they must have the business acumen necessary to understand and support the business function. This will make Human Resource Professionals and indispensable part of a team assigned the task of charting a business’s future†. (Hussey 1995). Thus, it is seen that for the Human Resource source professionals to actively partake in the strategic planning of an organisation they need to be vast with skills that cut across financial planning, critical visioning and thinking, analytical skill and be informed with the ever changing technological development and better utilisation of modern information technology packages. This will make them be equipped to put the organisation a head of its competitors. SITUATIONAL ANALYSIS OF COLOURS R US (CRU) HRM PROBLEMS The workers in Colours R Us (CRU) are not motivated enough to make their stay and build up a career in the organization. The working environment is not conducive; as workers find it difficult to meet their personal needs in the locality where CRU is located. These include restaurants services, baby day care services, security of workers who engages in night shifts. The necessary amenities are not there to aid the worker abide in their work and stay long in the company. Another major issue that is making CRU not to attract the best workers and to retain those it has is the level of remuneration available to the company’s staffers. However, CRU gives an average remuneration, the locality where the company operates from there is higher level of payment. The software companies and communication call centers are well positioned to pay more. This alone, would be an obstacle in motivating the right workers to want to be employed and build up a career with CRU. This is also a cause to make already employed workers in CRU to wanting to move out. Furthermore, the statistical number of workers in the organization shows that women are more than male permanent workers are. Women workers usually leave within short period of assuming their post as workers in the company. There is the problem of getting more workers to operate the company’s diversification operation in the production of ‘Magnificence in Miniature’ RECOMMENDATIONS FOR MANAGING THE COLOURS R US (CRU) HRM PROBLEMS As a Consultant with ‘Right People Right Place’, my recommendations for CRU Company, to solve its HRM problems, include the following: MOTIVATIONAL IMPROVEMENT FOR THE COMPANY’S HR CPU as an organization has not done very well in the motivations of its staffers. Though the company pays its staffers the average pay in the industry, the workers put in much time. Motivation would keep the staffers to contribute meaningfully in the organization and they will be interested and prepare to build up a lasting career with the company. Lindner (1998), argues, â€Å"Motivated employees are needed in our rapidly changing workplaces. Motivated employees help organizations survive. Motivated employees are more productive. Monetary incentive is not only the channel of motivating workers. The sense of belonging and appreciation of workers contribution to the organization goes a long way to motivating workers. To be effective, managers need to understand what motivates employees within the context of the roles they perform. Of all the functions a manager performs, motivating employees is arguably the most complex. This is due, in part, to the fact that what motivates employee changes constantly†. The CPU management should adapt different ways for motivating employees who serve long hours and permanent from short- term workers. Motivating short-term worker, this should be done differently from those workers who are overworked or who put in lengthy work performance in the organization (University of Chicago Newsletter for Supervisor and Managers, 2004). In motivating a short-term worker the management of CPU, need to adopt the following strategic approach: Reinforce the significance of short-term employees’ work by explaining their importance and how they contribute to the organization’s growth. Introduce short-term employees to the people who use their work to demonstrate the effect the quality of their work has on others. Counter assumptions that someone else will do the work if short-term employees do not come through. Discuss the role short-terms workers play in the CPU manufacturing and working process. They should be made to understand that their work is as important as that of other employees. The Management of CPU should demonstrate interest in their long-term plans for HRM for short –term workers. Plans should be devised to identify those areas where skilled short-term workers may have value elsewhere in the organization. The management should help short-term workers to identify other opportunities before their assignment in your department is over. On the other hand, to motivate those workers who have work lengthy period and over work for the organization, the CPU management can motivate this group by adopting a strategy that follows the sequence of: The CPU management should let the lengthy period and over worked employees know that the company value their stay in the organization and appreciate their contribution to the growth of the organization. They should be made to know they stand to be adequately rewarded. The management of CPU should display the quality of a team player by requesting from this category of workers what they require to made them comfortable and keep the work going. The management of CPU should provide a feedback to workers that put in lengthy work hours, stay, and make them fell appreciated for their contribution in the organization. ADOPTING A MUTUAL EXCHANGE MOTIVATIONAL STRATEGY Mutual exchange is another strategy the management of CPU can adopt in motivating their workers. Here, where a worker has accomplish an assigned task he or she should be given something in return based on earlier promise made by the supervisor; this may come in form of a day off, or early closure for the day’s work etc. According the Moore (1991), the negative effect of this appraoch is that it is not the most effective approach for motivating  workers; as the workers and supervisor may not reach a balance on what should be exchanged for the accomplishment of an assigned task.  RECRUITING MORE MALE WORKER The management of CPU should engage in recruiting more males than females. The environment where the company is situated is not conducive for female worker to work adequately. There is absence of day care for nursing mothers and those women with little children; the vicinity is not safe enough for night female worker. Considering these facts, the male worker will do more to cope in the environment than their female counterparts will. STRATEGIC ALLIANCE FORMATION WITH OTHER INTENSIVE CARE AND FACILITY PROVIDING ORGANIZATION The major reason for the workers leaving the CPU Company within short period is adduced to the lack of amenities to contribute to workers convenience in working for the company. The locality where the company is situated lacks these basic amenities. The management of CPU can enter into strategic alliance by inviting and forming strategic partners with small organizations to provide basic services that the workers lack, such as children day-care services, security, inter-alia. REFERENCES Ferrazzi, Keith & Gatti, Lisa (2007), â€Å"The Human Element of Successful Training†June Volume 61, 6c ABI/ INFORM Global P. 68 Hussey, D. (1995), â€Å"Human Resources: Strategic Audit†In International Review of Strategic Management Vol. 6 Pp 157-195. Lindner, James R. (1998), â€Å"Understanding Employee Motivation†in Journal of Extension. June 1998 Volume 36 Number 3 Matanmi, Segun (2001) Strategic Management of the Human Resources in Nigeria for the next Millennium: some notes (unpublished article) Lagos State University. Moore, Dianne-Jo (1991), â€Å"7 Motivational Strategies – Manager’s Motivation Of Workers†Modern Machine Shop http://findarticles.com/p/search?tb=art&qt=%22Dianne-Jo+Moore%22 (2/11/06) Rowden, R.W (1999), â€Å"Potential Roles of the Human Resource Management Professional in the Strategic Planning Process†in SAM Advanced Management Journal. Vol. 64, Issue 3. Pp 22 Sims, Ronald R. (2002), Organisational Success Through Effective Human Resources Management West Port, CT: Quorum Books. Pp. 1-5, 8, 9, 20, 23. University of Chicago Newsletter for Supervisor and Managers’ (2004), â€Å"Strategies and Tactics Methods to Manage Your Work, Your Staff, and Your Results†Volume VI Issue 9 September http://hr.uchicago.edu/newsletter/itk–20040901/toc.html (1/11/06). Wilson, John P. (1999), Human Resource Development: Learning and Training for Individuals and Organizations London: Kagan Page Â
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